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SanoRice Group announces a € 30 million investment to meet fast growing worldwide demand for popped rice, corn and multi-grain cakes.

  • SanoRice Group, the largest producer of popped rice-, corn- and multigrain cakes in the world, has announced a € 30 million investment in a new production facility in Nowa Sol, Poland.
  • This fourth production facility enables SanoRice Group to expand its geographical presence, reduce logistic costs and further improve access to the Central and Eastern European markets.
  • In the first phase, the new production facility will increase the annual production capacity of SanoRice Group by more than 5.000MT and create up to 50 new jobs.

The current food trends (less sugar, less calories, less salt, gluten free and organic products) continue to boost the demand for popped cakes. With the investment of € 30 million in a new state of the art production facility in Poland, SanoRice Group will significantly increase its production capacity and meet the growing customer demand.

The initial investment is used to construct a 20.000m² production and logistics facility. The facility will be operational in the third quarter of 2023. In the coming 5-7 years, additional investments in production lines and expansion of the facility will double the factory in capacity and size and create up to 200 jobs.

Ton van Voorthuijsen, CEO of SanoRice Group, said:

“This major investment strengthens our leading position in a fast-growing market and enables the continued growth of our business. By developing and constructing our new factory from scratch we will have a tailor made, highly automated, innovative production facility while adhering to the highest standard for sustainability and quality. I would like to thank all employees involved for their efforts and our shareholder Corpeq for their continued support for this project.”

About SanoRice

SanoRice Group is a Dutch family business and produces responsible, mostly organic products that adhere to the highest food safety and quality standards. The company strives to be innovative and future-oriented and wants to contribute to a better world by producing high quality, healthy and sustainable products in cooperation with its customers and suppliers. This is achieved through a continuous focus on product innovation, collaboration, reliability, and customer service.

SanoRice Group is the world’s largest producer of private label popped rice-, corn- and multigrain cakes, selling its products to A-brands, retailers and distributors in more than 40 countries. The company has factories in Veenendaal (Netherlands), Zottegem (Belgium) and Borgo Vercelli (Italy).

We believe that a company has a responsibility towards all its stakeholders both internal and external. As an employer we are committed to create a safe working environment. We also work hard to improve the wellbeing of the communities involved in our supply chain. Therefore, we actively participate, together with Oxfam International and the Netherlands Enterprise Agency, in various projects to improve the lives of smallholder farmers.


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